TOOJ — A Legacy Woven in Leather, Born from Heritage
TOOJ is more than just a leatherwear brand—it’s a tribute to a father’s dream, and a nation’s craftsmanship.
Our story begins in the heart of Pakistan’s textile corridors, where a visionary man built a thriving textile buying agency. His unwavering commitment to quality and business integrity laid the foundation for what would later become TOOJ. That man was my father.
When cancer claimed his life, it shook our world. But from that grief emerged a deeper purpose: to carry forward his legacy with the same passion, dignity, and vision. During his final years, I had the privilege to work alongside him as we served discerning clients across the USA and Europe. It was there—amid swatches of leather, client briefs, and endless possibilities—that my love for leather was born.
I noticed a gap in the leather jacket market—overcrowded offerings, overpriced products, and unsold inventory collecting dust. I knew there had to be a smarter way. TOOJ was my answer.
Crafted from Roots, Designed for Journeys
At TOOJ, every jacket begins with a story—stories etched into the rugged terrain of Khyber Pakhtunkhwah, whispered through the winds of Hunza, or glowing in the warmth of Gwadar’s golden coast. These are not just product names; they’re living memories and inspirations from regions that shaped our brand’s soul.
We believe luxury should be personal and purposeful. That’s why each TOOJ jacket is meticulously handcrafted by skilled Pakistani artisans using ethically-sourced leather. No mass production. No shortcuts. Just timeless pieces meant to be worn, weathered, and remembered.
Not Just a Jacket—A Legacy You Wear
TOOJ isn’t just about fashion—it’s about continuity. Every seam, stitch, and silhouette connects the past to the present, and the present to the future. We reinvest in our communities, celebrate local craftsmanship, and support ethical trade. When you wear TOOJ, you honor the hands that made it—and the story that started it all.
TOOJ is for the bold, the curious, and the conscious. For those who don’t just wear clothing—but wear meaning, identity, and history.
TOOJ — Wear the Journey. Carry the Legacy.