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Our Story
TOOJ — A Legacy Woven in Leather, Born from Heritage
TOOJ is more than just a leatherwear brand—it’s a tribute to a father’s dream, and a nation’s craftsmanship.
Our story begins in the heart of Pakistan’s textile corridors, where a visionary man built a thriving textile buying agency. His unwavering commitment to quality and business integrity laid the foundation for what would later become TOOJ. That man was my father.
When cancer claimed his life, it shook our world. But from that grief emerged a deeper purpose: to carry forward his legacy with the same passion, dignity, and vision. During his final years, I had the privilege to work alongside him as we served discerning clients across the USA and Europe. It was there—amid swatches of leather, client briefs, and endless possibilities—that my love for leather was born.
SO WHAT IS TOOJ?
We, at TOOJ, focus on making you a brand of your own by offering
the most premium quality leather jackets which are made only for YOU! You can define your specific size on our website to get your exact fit. We have decided to keep the choices minimum for the customer with limited colors so that we don’t confuse our customers. The idea is to make your brand of your own, to identify and show off your inner self to the outer world in the best possible manner.
WHY PAKISTAN?
PAKISTAN is considered to be the hub of producing premium quality leather jackets and Leather Products, and there are about 800 Tanneries in the country actively engaged in producing best quality finished leather of Cow, Buffalo, Sheep & Goat skins. Pakistan has a large livestock population which plays an important role in the economy of Pakistan by producing around
13.0 Million Hides and 47.4 Million Skins per annum. The type of sheep skins we have in Pakistan is better in respect of grain, substance and compactness of fibers.
EID-UL-ADHA CONNECTION!
Pakistan is Islamic republic democrat country having a
population count approx. 250 million. All Muslims have Eid-ul Adha’s religious festival once a year where they slaughter/sacrifice minimum one animals that could be either Cow, Buffalo, Goat or Sheep
on that day. Every Muslim has a deepened wish to sacrifice most beautiful and the healthiest animal on that day. Tanneries in Pakistan fulfill almost 60% to 80%
of their total year raw materials need at the easiest way to buy. However, a large number of skins get damaged and loose their grain because of sun/heat and
unprofessional handling of the raw skins. This is not only a loss to the country in terms of revenue earned by selling these skins, but it is also a source of environmental pollution as these rotten skins become of source of spreading diseases across the country.
We are determined to change the situation at hand and help the country reduce pollution by making use of these skins to offer premium quality products to our esteemed customers.
THE TOOJ BRAND
TOOJ promises to consistently focus on the premium quality of it’s products whether it is the selection of the best available leather skin, masterly stitching standards or express delivery of our products at your doorstep. We stand by our goal of manufacturing “premium quality leather jackets” best made and suited for your specific taste and style. We aim to make a difference in the lives of people by offering differentiation and luxury so that you are ready for the most fashionable tomorrow. Our pricing is best suited for those who don’t want to pay to the various conventional sales channel involved in delivering the jackets to them. We cut these channels and directly deliver all the products from our manufacturing facility to your doorstep. We live up to our mantra “Premium product, Best prices, Best of YOU!”
